RSF HQ — Marketing Command Center

Awaiting Approval

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Published This Month

14

4 blog • 6 social • 4 email

In Production

5

3 agents active now

Keywords Tracked

62

8 moved up this week

Approval Queue

BlogEmail

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Syncing with Google Sheets...

Pipeline Status

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Briefed

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Writing

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Review

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Published

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Agent Activity

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Keyword Pipeline

Top opportunities

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Content Calendar —

BlogEmailClick to expand

All Hubs

Cargo & Utility

Horse & Livestock

Powersports

Marine

RV

Dealer

Keyword / Phrase	Hub	Vol Est.	Difficulty	RSF Rank	Target Article	Status	Week

System Overview

🎯

What This System Does

RSF HQ is the marketing command center for Rock Solid Funding. AI agents research, write, and check content automatically. Your team reviews, approves, and publishes. The goal: output of a 20-person marketing team with 1–2 people managing approvals.

⚡

The Content Flywheel

Every approved blog post generates ~10 derivative assets: 5 social posts, 1–2 emails, a Pinterest pin, and eventually a video script. The Strategist Agent runs every Monday and feeds the entire pipeline for the week automatically.

🛡️

Compliance is a Hard Gate

No content publishes without human approval. The Proofreader Agent flags anything that violates RSF's compliance rules before it reaches your queue. Flagged items are held until reviewed. When in doubt — reject and revise.

📊

Google Sheets Backbone

All data lives in a Google Sheet connected to this dashboard. The Sheet is the source of truth — the dashboard reads from it in real time. Your team never needs to open the Sheet for daily operations. It's a backup and audit trail.

🔄

Three Content Lanes

Pre-Funnel: Blog posts for people researching. In-Funnel: Email sequences for active applicants. Post-Funnel: Loyalty emails for funded customers. Each lane needs different tone and CTA.

📅

Publishing Cadence

Target: 2 blog posts per week, 2 social packs per week, 1–2 emails per week. The content calendar shows everything scheduled. Adjust based on queue depth — never publish something unreviewed to hit a deadline.

Team Roles & Daily Workflow

BS

Bryan Swink — COO / Final Approver

Strategic direction, final approval authority, compliance escalation

1

Monday morning: Review the Strategist Agent's weekly brief. Approve or adjust content priorities for the week ahead.

2

Daily (5–10 min): Open HQ dashboard. Review any items in the Approval Queue. Approve, request revision, or reject. Compliance-flagged items require your direct review before anyone else touches them.

3

Weekly: Review the Published Log to confirm output volume and quality. Adjust keyword priorities in the Sheet if competitive landscape has shifted.

4

Quarterly: Review the Brand Voice Control Panel (Tab 7 in Sheets). Adjust tone sliders and persona descriptions as RSF's positioning evolves.

CM

Content Manager — Queue Manager & Publisher

Daily queue management, agent monitoring, publishing to WordPress and ActiveCampaign

1

Every morning: Open HQ dashboard. Check the Approval Queue. Items marked Clean go to Bryan for approval. Items with Compliance Flags should not be forwarded until reviewed.

2

After approval: Take approved content and publish it. Blog posts go to WordPress (copy/paste the formatted draft, add meta title and meta description from the brief block at the top). Social posts go to the scheduling tool. Emails go to ActiveCampaign as a draft campaign.

3

After publishing: Add the item to Tab 6 (Published Log) in Google Sheets — title, URL, publish date, platform. Hit Sync in the dashboard. The pipeline numbers update automatically.

4

Agent monitoring: Check the Agents page. If any agent shows an Error status, note what it was working on and flag Bryan. Do not attempt to re-run an errored agent without confirmation.

SA

Strategy Assistant — Keyword & Research Support

Keyword research support, competitive monitoring, content brief input

1

Weekly: Review the Keyword Pipeline page. Update the "Current RSF Rank" column in Tab 4 of the Sheet as rankings change. Flag any keywords that have significantly increased in difficulty or volume.

2

As needed: Add new keyword opportunities to Tab 4. Include hub, estimated volume, difficulty, and a suggested article title. The Strategist Agent will pick these up on the next weekly run.

3

Competitor monitoring: When you spot a competitor article targeting one of RSF's priority keywords, flag it in the Notes column of Tab 4. This informs the Blog Writer Agent's angle on that topic.

Approval Decision Guide

✅

When to Approve

Compliance status is Clean. Content leads with the destination, not the obstacle. No guaranteed/pre-approved/rate promise language. Accurate program facts (10% down, dealer-only, personal loan). Sounds like RSF — direct, knowledgeable, encouraging.

🔄

When to Request Revision

Content is mostly right but has specific fixable issues. Wrong program facts. Tone is off but fixable. Missing a section. A compliance flag that can be corrected with a sentence rewrite. Add a clear note explaining exactly what needs to change.

❌

When to Reject

Hard compliance violation that can't be patched (guaranteed approval, business loan framing, specific rate promise). Content is fundamentally off-brand or factually wrong throughout. Better to reject and re-brief than to attempt to fix extensively.

Quick Reference — Program Facts

LOAN STRUCTURE

Personal loans only — not business loans
Dealer-sold trailers only — no private party
10% down payment required, paid to dealer
Terms: 60 months standard / up to 180 months over $50K
Simple interest / no prepayment penalty

CREDIT & APPROVAL

Wide range of credit profiles considered
Discharged bankruptcies welcome
Use "credit profile" or "credit history" — no hard numbers
Automated soft-pull decisioning
Decisions: hours, if not minutes

COMPANY FACTS

Veteran-owned — Bedford, TX — since 2008
70,000+ trailer loans since 2008
32,000+ trailer deals since 2020
100,000+ total customers across all products
$250M+ annual volume / 2,800+ Google reviews

CONTACT

800-607-1108
info@rocksolidfunding.com
rocksolidfunding.com
2350 Airport Fwy, Suite 400
Bedford, TX 76022 — NMLS #2611134